Popular Mattress
Category
Retail
Retail
Popular Mattress is a historic mattress and furniture retailer based in El Paso, Texas, operating since 1939. Known for its long-standing reputation and community trust, the company maintains a strong local presence through multiple brands and channels.
The Challenge
Popular Mattress is a company with a long history in El Paso, Texas since 1939, enjoying a strong and well-recognized presence in the local market. The challenge was to maintain consistent and updated visual communication across multiple advertising channels, supporting the internal team in high-reach campaigns, while preserving the identity and legacy of a historic brand and adapting to new formats and audiences.Our Solution
We provided ongoing graphic design support and creative consulting, working closely with the marketing and production departments of Popular Mattress. We developed graphic assets for TV campaigns, in-store displays, billboards, print ads, and social media. We also supported the creation and development of internal brands, such as Popular Mattress Factory and Nest Gallery Furniture, producing graphic and audiovisual content aligned with their commercial goals and the overall visual communication of the Popular Mattress family.
Results
- Consistent visual communication across all advertising channels
- Continuous creative support for high-impact campaigns
- Effective integration of graphic design in TV, print, and digital media
- Strong visual development for group internal brands
- Reinforcement of Popular Mattress’s historic positioning in El Paso
- Strategic accompaniment in multiple advertising projects
